On occasion we must gather to censure rather than celebrate those publishers who provide us book addicts with our fixes.
I come to bury McSweeney’s Book Release Club, not to praise it. The indie darling of web and print has given me so much joy over the years (Adam Levin’s The Instructions! Lucky Peach magazine (now splitting from McSweeney’s)! It’s Decorative Gourd Season, Motherfuckers!) that a book club seemed destined to delight.
Let me quote from the Book Release Club page:
It’s similar to a book-of-the-month club—we’ll send BRC subscribers the next eight books we put out, roughly one per month.
McSweeney’s Book Release Club falls down on the most basic rule of a book club: send books to your subscribers. I paid my $100 on April 4, 2013 and waited for my book per month.
The months remained bookless.
Emails to McSweeney’s customer service on May 28 and June 18 went unacknowledged. I called them June 24, eventually talked to their customer service rep, Jordan, and was promised an apology book to make up for the wait. Indeed, Always Apprentices arrived not long after and I awaited the glorious beginning of my monthly McSweeneys’ books.
I got my first McSweeney’s book (Lucy Corin’s One Hundred Apocalypses and Other Apocalypses) August 29, 2013, almost five months after signing up and two months after talking to their customer service rep.
Nothing has arrived since.
For taking customers’ money and providing no release schedule or proactive communication, I castigate McSweeney’s Book Release Club.
For refusing to acknowledge emails to their customer service email address, I shame McSweeney’s.
For utterly failing to keep up their end of the Book Release Club bargain by sending books at anything approaching the advertised schedule, I heartily curse McSweeney’s Book Release Club.
For shame.
UPDATE: Ironically, my next McSweeney’s book — High Rise Stories: Voices from Chicago Public Housing — appeared in my mailbox the very week I wrote this. That makes two books received in six months.
UPDATE: On Dec. 17, 2014, I received TWO books: Toro Bravo by John Gorham and Liz Crain (a cookbook I’m terribly excited to own) and The End of Love by Marcos Giralt Torrente. The tally: Four books received in eight months. Funny enough, I got The Best of McSweeney’s — with multiple autographs, no less! — from my Powell’s Indiespensable subscription last month! See Indiespensable reviewed here.
UPDATE: On March 15, 2014 I received both White Girls by Hilton Als (they offer a signed version on their website but I did not receive that edition) and The Best of McSweeney’s (three months after receiving the same edition with multiple author autographs from McSweeney’s). The total is now six books received in eleven months; two fewer books than promised at three months longer than promised with no communication of titles or schedule.
UPDATE: April 3, 2014. One full year after subscribing, I have received my final box (containing Confidence, or the Appearance of Confidence: the Best of Believer Music Interviews edited by Vendela Vida and Ross Simonini; and The Parallel Apartments by Bill Cotter). The box also contained my first, last, and only formal communication about the subscription: a piece of paper declaring this my final Book Release Club shipment. I think it and I are glad to be done with one another.
The upshot is this: I received books worth more than the $100 I paid. But I did not receive them in a predictable fashion. I had no say in what I received. There was no communication from the company. And on a strictly subjective level, the majority of the book selection did not appeal to my reading interests.
DIY Comics: Conversion rates of crowdfunding
Independent comic creators turning to crowdfunding to get projects off the ground has become common. Results tend to be mixed with some striking their goal and flat-lining, some barely getting out the gate and failing, and the rare few that go viral and raise mountains of cash above and beyond the goal. As a regular contributor to crowdfunded projects I’ve developed a fairly good sense for what will fail and what will be successful. Knowing the trends is important, because even if a project does receive all of the requested funding that doesn’t mean it’ll be successful.
In addition to supporting projects I’ve been on the other side by successfully launching a project using a lesser known crowdfunding platform called StartSomeGood. Making the decision to choose SSG wasn’t easy. At the time it was very new to the crowdfunding game, so it didn’t have the reach of Kickstarter or IndieGoGo. We knew that if we chose SSG the success would be completely contingent on our ability to get the word out. Our final decision to choose SGG was due to two reasons. First of all, their mission was specifically targeted at nonprofits and we were raising these funds as a nonprofit. It was a good fit in that sense. The clincher was the “tipping point” model. In order to build the foundation for what we wanted to do we knew we needed to raise at the least $3500. If we raised a dime less than that the funding would have been pointless. We also knew that in order to completely fund the project and go above and beyond we’d need $10,000 and we wanted people to know that. SSG makes the tipping point and ideal funding goal posts very visible.
We were able to raise $1501 beyond our tipping point goal which was more than we needed to get started. I have nothing but good things to say about my experience with SSG. The team behind the site constantly provided input on how to make the campaign most successful and we’re quick to respond to queries. One of the founders even contributed to our campaign, which meant a great deal to me.
Knowing I’ll likely be doing a new crowdfunded project in the future I keep an eye on the trends, especially when it comes to determining which site will be the best to use. If I’m raising money for freelance journalists again I’d likely return to SSG. However, if I’m doing something more personal, like trying to fund a comic, I’d probably go with either Kickstarter or IndieGoGo.
This morning Compete released a study comparing the conversion rates of Kickstarter and IndieGoGo. The study shows that Kickstarter, being the current market leader with the highest traffic rate, is also the best when it comes to visitors completing the pledge process. IndieGoGo, with half the traffic of Kickstarter, has been closing in on the more popular sites conversion rate. IndieGoGo could be doing much better and the studies author deduces “if I were Indiegogo, this would be the most concerning. Although a 58% abandonment rate is on track with ecommerce averages, it is nowhere near the 35% abandonment rate their direct competitor is seeing.”
Why is IndieGoGo’s abandonment rate so high?
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