IDW comics are on the move. On August 28, the company launched a first wave of motion comics on Madefire’s Motion Books platform. The platform brings new life to comic titles by allowing for partial animation and the inclusion of audio. IDW kicked off their adventure into motion with Transformers, My Little Pony, and Star Trek. IDW issued the following press release:
One of the most-buzzed about announcements the week of the San Diego Comic-Con was Madefire’s partnerships with 3rd party publishers and bringing the Motion Book treatment to their top properties. That day has come for the award winning and top 4 comics publisher IDW as they bring a trio of their most-popular titles-My Little Pony, Star Trek, and Transformers-to Madefire’s groundbreaking experience on August 28th.
“It has been fantastic to see our properties come to life as Motion Books – with just the right amount of animation and audio, it has truly created a new experience,” stated Jeff Webber, IDW’s VP of Digital Publishing. “Additionally, the partnership with deviantART exposes our comics to an incredibly broad network of illustration fans.”
Madefire spent the last year perfecting the Motion Book with their own acclaimed content on iOS mobile devices and the web. Their web-reading partner is social network and creative powerhouse deviantART.com, and the Madefire app has been 5-star rated since launch, even landing on the App Store’s “Best of 2012” list.
“The move to digital reading is about more than just scanning in print – we are at the start of a new grammar for books,” said Ben Wolstenholme, CEO of Madefire. “We are pleased to welcome IDW’s comic book properties to help continue to evolve the medium of Motion Books.”
With more content debuting as Motion Books in the coming months there’s no better time to familiarize yourself with the new grammar of the future of storytelling!
The Berkeley-based company announced the app in June of 2012 with a new comic created by Dave Gibbons. The new title, Treatment, is written specifically to take advantage of the unique style of sequential storytelling made possible by Madefire.
The motion comics are also available through a partnership between Madefire and deviantART. By partnering with deviantART the company gains access to a large community of illustrators who may be interested in applying the motion comics publishing platform to their own work.
IDW will soon be joined on Madefire by BOOM! and Top Cow.
The strange case of Michael Moorcock and Grant Morrison
This link is to an epic response from Grant Morrison to Alan Moore, but I’m mostly interested in the part regarding Michael Moorcock.
I don’t dabble much in creator drama (and I find the Moore vs. Everyone drama especially droll), so I didn’t actually know Moorcock had such disdain for Morrison. It shocks me because if it wasn’t for Morrison I likely never would have picked up a book featuring Moorcock’s character Jerry Cornelius. Since Morrison led me to discover Cornelius I’ve read every single Moorcock story (as far as I know) that features the character. The devouring of those stories led me to Dancers at the End of Time which in turn resulted in digging deeper into Moorcock’s work including Elric, Corum, and more (even works like Fireclown and Gloriana). Likewise, I came to Jorge Luis Borges due to that author’s influence on Morrison’s Doom Patrol.
Reading Moorcock’s 2004 thread, where he continues to hold a grudge 25 years after 17-year-old Morrison first used Gideon Stargrave, it sounds like Morrison had spent the last two decades trying to hide the tribute he was paying to the author in his work. I don’t personally think that was the case as Morrison wasn’t shy in mid-90s interviews or the letters section of The Invisibles to mention how he was inspired by both Moorcock and J.G. Ballard in his youth (the latter he’s cited as being the larger influence on both Gideon Stargrave and King Mob). Moorcock seems to be fixated on the character of Gideon Stargrave while missing the more relevant influence of Cornelius on aspects of the character of King Mob.
Reading works by creators like Morrison is enhanced by figuring out how different pieces of the larger puzzle were informed. In many ways, it’s like dismantling the samples in a Beastie Boys album and visiting the source material. Kurtis Blow has often joked about how he could have sued the Beastie Boys for clipping his song “Party Time” in “Hey Ladies,” but instead accepts the sample with pride, because it’s led new listeners to his work.
I’m a fan of Moorcock because Morrison shared his exuberance for the character of Jerry Cornelius with Gideon Stargrave. Instead of being petty and spiteful Moorcock should instead be thanking creators like Morrison for keeping his legacy alive instead of collecting dust in the poorly organized sci-fi section of a used bookstore.
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